Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei …-Management: Vertrauen und Marke in den Fokus rücken (H2H-Vertrauensmanagement, H2H-Markenmanagement, Markenbildung im H2H-Marketing …) -- Operatives Marketing neu denken: Der H2H-Prozess. …

1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H … Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a …H2H Marketing is packed with inspiring new concepts to help leaders in diverse industries and organizations make the …

critical postcolonial visual analysis of the Volunteer Tourism marketplace -- Selling Hope: Marketing and Religion in Freedom … Marketized India -- A Macro marketing view of Location Based Services: a UK perspective -- Towards the Meaning Creation of …This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing …