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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty
Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022
Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …
Persistent link: https://www.econbiz.de/10013270851
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Jelassi, Tawfik; Martínez-López, Francisco J. - 2020 - 4th ed. 2020.
Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis:...
Persistent link: https://www.econbiz.de/10012399505