and the EU between ‘Strategic Modernizer’ and ‘Rules-based Transformer’ -- Challenges and Opportunities in the EU-China … the developing world and emerging Europe -- Towards a Win-Win EU-China Bilateral Investment Treaty: Challenges and … initiative, including the challenges and opportunities of the EU-China trade relationship, China's geopolitical interests, and …

1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley -- Part I. Digital Business as a … Social Networking Tool -- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong -- 3. The Key to Non …-profit Crowdfunding through Social Media; Peng Gao -- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi -- 5. The …