Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap … learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding … leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book …