Chapter 1: Who is Gen Z? -- Chapter 2: What Shaped Gen Z?,- Chapter 3: What does Generation Z want? -- Chapter 4: What the hell is a 20th Century Job Anyway? -- Chapter 5: What Makes a 21st Century Job? -- Chapter 6: Bodies In Seats -- Chapter 7: The True Cost of Metric Fixation -- Chapter 8:...

Chapter 1 -- Welcome to Business-As-Usual_Chapter 2 -- The Evolution of Sustainability-As-Usual_Chapter 3 -- Sustainability Reporting: The Black Box_Chapter 4 -- The Rise of the (Mc)Circular Economy_Chapter 5. -- The Transformation Journey, Or: Why Now?_Chapter 6 -- The Vision: Awakened...

1. Introduction to Artificial Intelligence and the Changing Nature of a Firm: Implications to Strategy and Strategy Implementation -- 2. A High-Level Overview of Artificial Intelligence: Historical Overview and Emerging Developments -- 3. A Brief Overview of the Firm’s Strategy -- 4. Strategy...

Chapter 1: Get into the Entrepreneurial Mindset -- Part 1: Five Lessons from Lean Startup Thinking -- Chapter 2: Start with the Customer in Mind -- Chapter 3: Define and Communicate Mission and Vision -- Chapter 4: Synthesize an Integrative Operating Model -- Chapter 5: Identify Metrics that...

Geschichte und Highlights von Social Media -- Definitorische Grundlagen und Mechanismen von Social Media -- Entwicklung eines systematischen Social-Media-Management-Ansatzes – Der Social-Media-Zyklus im Überblick -- Die 10 Schritte des Social-Media-Zyklus im Detail: zuhören, definieren,...

1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...

Vorwort -- Einleitung -- Krisenursachen: Makro- und mikroökonomische Aspekte -- Strategieentwicklung und Unternehmenskultur als Basis -- Strategische Business Transformation -- Strategische Business Transformation in der Praxis -- Erfolgsdeterminanten und Instrumente einer strategischen...

1. Digitalisierung und digitale Transformation -- 2. Digitalisierung in Deutschland -- 3. Technologische Grundlagen der digitalen Transformation -- 4. Geschäftsmodelle und deren Weiterentwicklung -- 5. Management der digitalen Transformation. .

In this empirical analysis Sara Polier investigates forward-looking external search strategies and their impact on the value contribution of corporate foresight. Based on a mixed method approach combining a quantitative and qualitative analysis of large, R&D-intensive firms, the findings reveal...

Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis:...