Events und Wege aus der Krise -- Die Veranstaltungsbranche in Deutschland -- Herausforderungen an die Event- und Messeforschung im Kontext der Corona-Krise -- The Power of Hybrid Events -- Wie verändert ein Virus Messeformate? Stand und Perspektiven der Eventforschung:- „Live is Life“? --...

Introduction -- Part 1. Introduction -- Chapter 1. Theorising New Technologies as Potential Incremental Management Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism! -- Part 2. Overtourism: Social Media Images --...

This book highlights the economic and social science perspectives in light of COVID-19. During 2020, leaders found themselves at historic crossroads, taking decisions under remarkable pressures and uncertainties. However, windows of opportunity are being created to shape the economic recovery,...

Chapter 1. Introduction -- Chapter 2. Cognitive Dissonance Theory and Policy Towards the Corona Epidemic in Developing Countries -- Chapter 3. Digital Divide Reversal: Evidence, Explanations and Implications -- Chapter 4. Why is India so Dominant in the Demand for New Smart Feature Phones that...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Cryptocurrency Response to Covid-19: A Test of Efficient Market Hypothesis -- Business Revolution in Post Covid Era: An Evolving Economy Outlook -- Green Accounting in India as a Measure of Attaining Sustainable Development Goals.

This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology...