1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Introduction: The Knowledge Ladder 4.0 - Value Creation in the Digitally Enabled Economy -- Part I: Digitally Enabled Enrichment of Resources to Leverage Human Performance -- Part II: Collaboration and Networking -- Part III: Leading and Learning 4.0 -- Part IV: New Forms of Knowledge-intensive...

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...

Chapter 1. Introduction -- Chapter 2. Strategic Innovation Driven by Digital Transformation -- Chapter 3. Industry 4.0 and its Digital Paradigms -- Chapter 4. Industry 4.0 and the Emergent Business Models -- Chapter 5. The Integration of Digital Business Models: the Amazon Case Study -- Chapter...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Digital Twins in the Industry: Maturity, Functions, Effects -- Architecting Digital Twin-Driven Transformation in the Refrigeration and Air Conditioning Sector -- Practical Application of the Concept of Digital Twins in the Aviation Sector -- Digital Revolution in the Energy Sector: Effects of...

Do Machines Dream of Electric Workers? New frontiers in the debate on technology, structure, and strategy -- Organizing for Industry 4.0 -- Consequences in the Workplace After Industry 4.0 Adoption: A multiple case study of Italian Manufacturing Organisations -- Remote locations are not all the...

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of...