1 Introduction -- 2 Conceptual Background -- 3 Method -- 4 Study 1: A Service Robot Acceptance Model: Customer Acceptance of Humanoid Robots During Service Encounters -- 5 Study 2: A Cross-Country Comparison of Attitudes toward Humanoid Service Robots -- 6 Study 3: Beyond the Call of Duty: The...

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding...

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...

Die 3E-Welt: Enthusiasmus, Eiltempo, Einfachheit -- Der 3I-Mensch: inkognito, informiert, independent -- Der neue B2B-Kunde, das PHANTOM: passioniert, hochinformiert, autonom, nutzenorientiert, terrorisiert, opportun, mobil -- Die (un-)bewussten Motive des neuen B2B-Kunden: Eigenschaften,...

Dieses Marketingübungsbuch bietet Studierenden die Möglichkeit, sich mithilfe von anwendungsbezogenen Aufgaben gezielt auf Prüfungen vorzubereiten und tiefer in das Thema einzusteigen. An jede Aufgabe schließt sich die Lösung an, so dass das Ergebnis der Bearbeitung unmittelbar überprüft...

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer...

Chapter 1: Introduction to the world of haptic sensations -- Chapter 2: Touching without touching: The paradox of the digital age -- Chapter 3: When interfaces make it real -- Chapter 4: The future of consumption in a haptic-based world.