Introduction: Motivation and Research Setting -- Foundations: Conceptual Background -- Study 1: Supporting Participants in Creative Processes with Persuasive Technology -- Study 2: Categorizing Persuasive Technology for Participatory Design -- Study 3: Modelling and Creating Persuasive...

This book focuses on the use of quantitative methods for both business and management, helping readers understand the most relevant quantitative methods for managerial decision-making. Pursuing a highly practical approach, the book reduces the theoretical information to a minimum, so as to give...

Part I: Reviews/Overviews -- 1. Operations Research and Management Science in Higher Education: An Overview -- 2. A Systematic and Updated Review of the Literature on Higher Education Marketing 2005 –2019 -- 3. Overview of Simulation in Higher Education: Methods and Applications -- 4. Managing...