Moeran, Brian (ed.); de Waal Malefyt, Timothy (ed.) - 2018
1. Magical Capitalism: An Introduction -- 2. Magical Contracts, Numinous Capitalism -- 3. Exorcising Leverage: Sleight … Capitalism -- 5. Fetish, Magic, Marketing -- 6 Magical Names: Glamour, Enchantment, and Illusion in Women’s Fashion Magazines …. The Business of Inspiration: A Magical Technology of Prefiguration -- 9. The Magic Trick of Creative Capital: Competition …