Part I: The New Silk Road - An Overview of the Global Project -- Part II: A Global Phenomenon Explored Through Different Regional Views -- Part III: Different Viewpoints on Political, Socio-Economics, Cultural and Ecological Impacts of the New Silk Road -- Part IV: Tourism Perspectives.

This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand,...

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be...

Part 1: Design for Value Creation -- Chapter 1. Design for Value Creation -- Chapter 2. Analysis and prediction of customer behaviors for restaurant management -- Chapter 3. Mathematical Modeling for Gastronomy Service Process -- Part 2: Production Management for Value Realization -- Chapter 4....

Chapter 1: Introduction: Rural marginality and its development -- Chapter 2: Food festivals and the Italian foodscape -- Chapter 3: Food festivals as identity devices -- Chapter 4: Food festivals as political devices -- Chapter 5: Food festivals as economic devices -- Chapter 6: Conclusions:...

Tourismus – eine kurze Geschichte -- Ökonomische Bedeutung des Tourismus -- Ökologische Folgen des Tourismus -- Tourismus und Infrastruktur -- Alle wollen reisen – (fast) niemand will die Touristen -- Recht auf Mobilität? -- Lösungsansätze und neue Ideen.

Geotourism as promoter of sustainability development: A systematic review and research agenda -- The Estrela UNESCO Global Geopark Territorial Development Strategy: a holistic vision for the 21st Century -- Leveraging landscape: The first four years of UNESCO Global Geopark Odsherred -- Geopark...

Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...

Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...

Part I: Theoretical Fundaments -- AI and Big Data in Tourism -- Epistemological Challenges -- Data Science and Interdisciplinarity -- Data Science and Ethical Issues -- Web Scraping -- Part II: Machine Learning -- Machine Learning in Tourism: A Brief Overview -- Feature Engineering -- Clustering...