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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris - 2022
Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...
Persistent link: https://www.econbiz.de/10013167258
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Smartphone Apps im Einzelhandel : Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen
Wohllebe, Atilla; Wolter, Nina - 2021
für den Einsatz im stationären Einzelhandel. Dieses essential bietet mit einem Überblick ausgewählter Einsatzmöglichkeiten … Einsatzmöglichkeiten. Der Inhalt Einzelhandel im Wandel Smartphone & App Markt im Überblick Nutzerpräferenzen und -typen Funktionen … Marketing-, Vertriebs- und Innovationsverantwortliche im Einzelhandel, E-Commerce und angrenzenden Branchen Die Autoren Atilla …
Persistent link: https://www.econbiz.de/10012803919
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Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail … -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail. …Dieses Buch zeigt dem stationären Einzelhandel einen Weg auf, wie er sich nach Corona neu erfinden kann, um gegen die …
Persistent link: https://www.econbiz.de/10012615706
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Japanese Retail Industry After the Bubble Economy : Development of the 100-yen Shops
Rahman, Md. Arifur - 2022
Acknowledgement -- Abstract -- List of Figures -- List of Tables -- List of Abbreviations -- Chapter 1 Introduction -- Chapter 2 Key Features of Institutional Changes in Japanese Retailing Since the Bubble Period -- Chapter 3 Data and Methodology -- Chapter 4 Japanese 100-Yen Retail Chain in the...
Persistent link: https://www.econbiz.de/10013275879
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Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Fota, Anne - 2022
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...
Persistent link: https://www.econbiz.de/10013199052
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Ecommerce Reimagined : Retail and Ecommerce in China
Gai, Sharon - 2022
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from...
Persistent link: https://www.econbiz.de/10013170806
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Mobile In-Store Analytics : eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel
Brinkhoff, Stefan - 2022
Kaufentscheidungen im Einzelhandel werden oft erst im Geschäft selbst getroffen, daher ist der Verkaufsort von …
Persistent link: https://www.econbiz.de/10013170830
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Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics
Cohen, Maxime C.; Gras, Paul-Emile; Pentecoste, Arthur; … - 2022 - 1st ed. 2022.
1. Introduction -- 2. Data Pre-Processing and Modeling Factors -- 3. Common Demand Prediction Methods -- 4. Tree-Based Methods -- 5. Clustering Techniques -- 6. Evaluation and Visualization -- 7. More Advanced Methods -- 8. Conclusion and Advanced Topics.
Persistent link: https://www.econbiz.de/10012814703