Chapter 1: Service Design within a Multiplicity Logics in Healthcare -- Chapter 2: Service design for hybrid market constellations in healthcare - From VUCA 2 VUCAR -- Chapter 3: Towards a conceptual framework of hybrid strategies in healthcare: Co-alignment of market and non-market activities...

This book examines the nature of service design and service thinking in healthcare and hospital management. By adopting both a service-based provider perspective and a consumer-oriented perspective, the book highlights various healthcare services, methods and tools that are desirable for...

Innovationsmanagement unter VUKA-Bedingungen: Gesundheit im Fokus von Digitalisierung, Datenanalytik, Diskontinuität und Disruption -- Innovation durch Digitalisierung - Eine Chance für die Restrukturierung von Prozessen im Gesundheitswesen -- Gestaltungsmöglichkeiten eines Erlösmodells für...