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Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market --...
Persistent link: https://www.econbiz.de/10012399749
1. Introduction -- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change -- 3. Strange bedfellows? Business Modelling, Convergence and Change Management -- 4. The effects of big data on media management -- 5. Controlling and Change Management -- 6....
Persistent link: https://www.econbiz.de/10012821382
Dieses Buch gibt einen fundierten Überblick über Change- und Corporate-Venture-Capital-Strategien im Mediensektor …
Persistent link: https://www.econbiz.de/10013040821
Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...
Persistent link: https://www.econbiz.de/10013040835
Einleitung und Problemstellung -- Leitfragen und Ziele -- Medienwandel und Medienzukunft -- Medienförderung -- ORF-Reform -- Medien und Staat -- Journalismus und Management -- Medieninnovation und Neue Designs -- Alles anders, alles neu.
Persistent link: https://www.econbiz.de/10013275871
Chapter 1: Introduction -- Chapter 2: Institutional Routines and the Victorian Publishing Industry -- Chapter 3: Authorship: Legitimation of a Literary Profession -- Chapter 4: Literary Agents: Middlemen of the Industry -- Chapter 5: Publishing Power Houses -- Chapter 6: The Macmillans: A...
Persistent link: https://www.econbiz.de/10012398909
Preface -- Chapter 1 Creativity and Innovation in the Media and Cultural Industries: Setting an Agenda for Social and Human Sciences -- Chapter 2 Creative Activity under Attention Scarcity -- Chapter 3. "Outsourcing Taste: Are Algorithms Doing all the Work? -- Chapter 4 Embodied Social...
Persistent link: https://www.econbiz.de/10012399398
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital...
Persistent link: https://www.econbiz.de/10012399429
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...
Persistent link: https://www.econbiz.de/10012399497
In einem Zeitalter der algorithmischen Entscheidungen, in dem präzise Prognosen und persönliche Empfehlungen mittels datengetriebener Geräte berechnet werden, vollzieht sich der menschliche Alltag längst nicht mehr nur mediatisiert, dematerialisiert oder digital transformiert, sondern...
Persistent link: https://www.econbiz.de/10012596827