Paul, Justin (ed.); Dhir, Sanjay (ed.) - 2021
-19 on De-Globalisation -- Chapter 9: Digital Marketing as a Tool of De-globalization: A Study During Covid Pandemic … authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present … a theoretical framework that outlines the connection between globalization and modern society. The book also delves into …