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Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail … -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail. …Dieses Buch zeigt dem stationären Einzelhandel einen Weg auf, wie er sich nach Corona neu erfinden kann, um gegen die …
Persistent link: https://www.econbiz.de/10012615706
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Channel Strategies and Marketing Mix in a Connected World
Ray, Saibal (ed.); Yin, Shuya (ed.) - 2020 - 1st ed. 2020.
Chapter 1. Estimating Demand with Constrained Data and Product Substitutions -- Chapter 2. Selling Innovative Products to Anxious Consumers -- Chapter 3. Buyer Valuation Uncertainty and Firm Information Provision Strategies -- Chapter 4. Optimizing Promotions for Multiple Items in Supermarkets...
Persistent link: https://www.econbiz.de/10012399125
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Showrooming im stationären Einzelhandel : Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens
Schneider, André - 2019
Convenienceorientierung als Chance für den stationären Einzelhandel Die Zielgruppen Dozenten und Studenten der Wirtschaftswissenschaften mit … stationären Einzelhandel …
Persistent link: https://www.econbiz.de/10012401779
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Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics
Cohen, Maxime C.; Gras, Paul-Emile; Pentecoste, Arthur; … - 2022 - 1st ed. 2022.
1. Introduction -- 2. Data Pre-Processing and Modeling Factors -- 3. Common Demand Prediction Methods -- 4. Tree-Based Methods -- 5. Clustering Techniques -- 6. Evaluation and Visualization -- 7. More Advanced Methods -- 8. Conclusion and Advanced Topics.
Persistent link: https://www.econbiz.de/10012814703
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Verkaufen in China : der Weg in den chinesischen Einzelhandel - Chancen für deutsche Händler und Hersteller
Luo-Alt, Yahui; Polfuß, Jonas - 2019
eindrucksvoll die Veränderungsdynamik dieses großen Marktes auf. Danach wird der chinesische Einzelhandel (stationärer Handel … Einzelhandel. Zudem werden die wichtigsten Transaktionsmodelle und Marktteilnehmer im chinesischen Einzelhandel vorgestellt und …: Deutsche Unternehmen in Chinas Einzelhandel Die Autoren Dipl.-Wirtschaftsing. Yahui Luo-Alt ist selbständige Beraterin im …
Persistent link: https://www.econbiz.de/10012401703
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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The Basic Income Distribution System of China
Pei, Changhong; Wang, Zhen; Sun, Jingfang - 2020 - 1st ed. 2020.
Chapter 1 The Theoretical and Institutional Evolution of Marxist Political Economy on Distribution -- Chapter 2 Theoretical Review on Income Distribution in Western Economics -- Chapter 3 Primary Distribution and Macro Distribution Patterns of National Income -- Chapter 4 Redistribution of...
Persistent link: https://www.econbiz.de/10012399336
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When Do I Take Which Distribution? : A Statistical Basis for Entrepreneurial Applications
Wehrspohn, Uwe; Ernst, Dietmar - 2022
This book provides the statistical basis for quantitative risk management by presenting and explaining the most important distributions. Distributions describe the occurrence and impact of a risk. They are a prerequisite for risk aggregation, risk analysis and risk assessment as required by the...
Persistent link: https://www.econbiz.de/10013287760
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Distribution Strategy : The BESTX® Method for Sustainably Managing Networks and Channels
Moretti, Livio - 2019
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and...
Persistent link: https://www.econbiz.de/10012396031
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Games in Management Science : Essays in Honor of Georges Zaccour
Pineau, Pierre-Olivier (ed.); Sigué, Simon (ed.);  … - 2020 - 1st ed. 2020
Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...
Persistent link: https://www.econbiz.de/10012398803