Narrow search
Showing 1 - 10 of 234
Cover Image
Technology Application in Tourism in Asia : Innovations, Theories and Practices
Hassan, Azizul (ed.) - 2022 - 1st ed. 2022.
Industry -- 21. Internet of Things: Designing Digital Eco-Systems for Competitive Tourism related Micro and Small Enterprises …-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia …
Persistent link: https://www.econbiz.de/10013040828
Cover Image
Forecasting Next Generation Manufacturing : Digital Shadows, Human-Machine Collaboration, and Data-driven Business Models
Piller, Frank T. (ed.); Nitsch, Verena (ed.);  … - 2022
How Digital Shadows, New Forms of Human-Machine Collaboration, and Data-Driven Business Models Are Driving the Future of Industry 4.0: A Delphi Study -- Applying the Real-Time Delphi Method to Next Generation Manufacturing -- Big Picture of Next Generation Manufacturing -- Governance Structures...
Persistent link: https://www.econbiz.de/10013349773
Cover Image
Pandemic, New Normal and Implications on Business : 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21)
Chandani, Arti (ed.); Divekar, Rajiv (ed.); Nayak, J. K. (ed.) - Annual International Research Conference of Symbiosis … - 2022
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of...
Persistent link: https://www.econbiz.de/10013373469
Cover Image
Transitioning Media in a Post COVID World : Digital Transformation, Immersive Technologies, and Consumer Behavior
Einav, Gali (ed.) - 2022
Chapter 1: The Covid-19 Pandemic and Consumer Media Behavior -- Chapter 2: Media reimagined: The Impact of Covid 19 on Digital Media Transformation -- Chapter 3: How Covid 19 Impacted the design of consumers' feelings -- Chapter 4: The Impact of Covid-19 on music innovation and the way we...
Persistent link: https://www.econbiz.de/10013185644
Cover Image
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Hassenstein, Katrin; Kirchenbauer, Alena - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …
Persistent link: https://www.econbiz.de/10013327921
Cover Image
Online-Fundraising : digitales Spendensammeln: wie Sie soziale Projekte und Organisationen erfolgreich finanzieren
Reschke, Jörg (ed.) - 2020
-Fundraising. Es zeigt auf, welche Werkzeuge zur Spendergewinnung im Internet eingesetzt werden und wie es gelingt, das Vertrauen der …
Persistent link: https://www.econbiz.de/10012403320
Cover Image
Digital Shutdowns and Social Media : Spatiality, Political Economy and Internet Shutdowns in India
Moinuddin, Shekh - 2021 - 1st ed. 2021.
1. Digital shutdown -- 2. Internet and Politics -- 3. Internet and Nationalism -- 4. Social Media and Shutdown Activism … -- 5. Digital Politics and Internet -- 6. Internet and Territorial sovereignty -- 7. Social Media/Media governance -- 8 … dimensions of political economy and of social media in general. Internet shutdowns have been found to be more prevalent in …
Persistent link: https://www.econbiz.de/10012496310
Cover Image
Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo
Yang, Changzheng - 2022
Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand...
Persistent link: https://www.econbiz.de/10012814760
Cover Image
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
Cover Image
Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202