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Technology Application in Tourism in Asia : Innovations, Theories and Practices
Hassan, Azizul (ed.) - 2022 - 1st ed. 2022.
Industry -- 21. Internet of Things: Designing Digital Eco-Systems for Competitive Tourism related Micro and Small Enterprises …-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia …
Persistent link: https://www.econbiz.de/10013040828
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Pandemic, New Normal and Implications on Business : 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21)
Chandani, Arti (ed.); Divekar, Rajiv (ed.); Nayak, J. K. (ed.) - Annual International Research Conference of Symbiosis … - 2022
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of...
Persistent link: https://www.econbiz.de/10013373469
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
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Online-Fundraising : digitales Spendensammeln: wie Sie soziale Projekte und Organisationen erfolgreich finanzieren
Reschke, Jörg (ed.) - 2020
-Fundraising. Es zeigt auf, welche Werkzeuge zur Spendergewinnung im Internet eingesetzt werden und wie es gelingt, das Vertrauen der …
Persistent link: https://www.econbiz.de/10012403320
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Kirchenbauer, Alena - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …
Persistent link: https://www.econbiz.de/10013327921
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Digital Technologies in Teaching and Learning Strategies : Proceedings of DTTLS-2021
Lyapin, Alexandr (ed.); Kalinina, Olga (ed.) - Digital Technologies in Teaching and Learning … - 2022
Comparative Study between Traditional Learning and Digital Learning amid the COVID 19 Pandemic -- The Use of Information and Communication Technologies in the Activities of Higher Educational Institutions of Ukraine -- Using Polar Indexes to Improve the Efficiency of Regional Management --...
Persistent link: https://www.econbiz.de/10013192356
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Project Management Under Internet Era : How to Respond to Challenging Changes in the Digital Era
Lin, Shaopei; Huang, Dan - 2020 - 1st ed. 2020.
Taking account of modern digital era, the emergence of Internet has brought a new scenario of ecology in project … Management Under Internet Era is urgently needed for renewing concepts in our PM community. The concept of how PM is implemented … on the virtual platform through Internet, which is widely used in PM community based on knowledge economy; meanwhile, it …
Persistent link: https://www.econbiz.de/10012399253
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Causes and Symptoms of Socio-Cultural Polarization : Role of Information and Communication Technologies
Qureshi, Israr (ed.); Bhatt, Babita (ed.); Gupta, Samrat (ed.) - 2022 - 1st ed. 2022.
Chapter 1. Introduction to the Role of Information and Communication Technologies in Polarization (Israr Qureshi, Babita Bhatt, Samrat Gupta and Amit Anand Tiwari) -- Part I: Techniques and Methods -- Chapter 2. A Schelling-opinion model based on integration of opinion formation with residential...
Persistent link: https://www.econbiz.de/10013167264
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...
Persistent link: https://www.econbiz.de/10013167270