Sharma, Anukrati (ed.); Hassan, Azizul (ed.) - 2021 - 1st ed. 2021.
Part 1: Concept and Debates -- Chatper 1. Tourism in Asia: The Troubled History, Demanding Present and Prospective Future (Gupta) -- Chapter 2. Third Tourism, delusion to reality: Future of Destination Branding (Ray) -- Part 2: The Context -- Chapter 3. Old is Gold: Looking back to Traditions,...