Martínez-López, Francisco J. (ed.); … - 2020 - 1st ed. 2020.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona …, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology … and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social …