represent an important basis for marketing and consumer research to support a better understanding of the behavioral … Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management …

und Studierende in den Fachbereichen Marketing und Unternehmensführung • Praktikerinnen und Praktiker in den Bereichen … Marketing und Vertrieb Die Autorin Dr. Nina Lehmann promovierte bei Univ.-Prof. Dr. Rainer Olbrich am Lehrstuhl für … Betriebswirtschaftslehre, insbesondere Marketing, an der FernUniversität in Hagen …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

Studierende der Betriebswirtschaftslehre mit den Schwerpunkten Marketing, Handel und Innovationsmanagement · Fach- und … promovierte bei Prof. Dr. Daniel Baier am Lehrstuhl ABWL und Besondere des Marketing und des Innovationsmanagement der …

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new …

-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6 … develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites … for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by …

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona …, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology … and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social …

context of digital business. Special chapters explore the implications of strategy for digital marketing and digital …