Verhaltensökonomie -- Digitale Verhaltensökonomie -- Verhaltensökonomie und Finanzierung -- Finanzverhaltensweisen -- Marktkommunikation -- Künstliche Intelligenz -- Big Data Ethik -- Diskussion -- Fazit.

Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and...

Chapter 1: Behavioral Operations and Behavioral Operational Research: Similarities and Differences in Competences and Capabilities -- Chapter 2: Behavioural Implications of Demand Perception in Inventory Management -- Chapter 3: Behavioral Operational Research in Portfolio Selection -- Chapter...

Introduction -- Competition in the Service of Self-Esteem -- The Emergence of Canons -- Scientific Communication: A Vanity Fair? -- The Economy of Attention in the Age of Neoliberalism -- Deconstruction and the Fusion of Culture and Commerce -- Social Media and the Ecology of Emotion -- Moral...

The Behavioral Economics of Accuracy and Discrimination at Trial -- Truth Standards in Behavioral Law and Economics -- The Fundamental Attribution Error and Accuracy in Trial Settings: Judges vs Jurors -- Implicit Racial Biases in Tort Trials -- Gender and Race-Based Statistical Tables in...

This book presents essential insights on environmental policy derived from behavioral economics. The authors demonstrate the potential of behavioral economics to drive environmental protection and to generate concrete proposals for the efficient design of policy instruments. Moreover, detailed...

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a...

Die Grundannahmen und Theorien der Ökonomie seit Adam Smith und Karl Marx scheinen heutzutage (mehr als) überholt. Dieses Buch eröffnet Lesenden eine neue, ganzheitliche Perspektive auf ökonomische, soziale und politische Fragestellungen. Mit Hilfe eines verhaltenstheoretischen Ansatzes und...

1 Einleitung -- 2 Theorie -- 3 Forschungsdesign -- 4 Themenlandkarte zum Sportsponsoring-Management -- 5 Typologie zur Aktivierung im Sportsponsoring -- 6 Gestaltungsoptionen zur Aktivierung im Sportsponsoring -- 7 Projektrealisierungen zur Aktivierung im Sportsponsoring -- 8 Diskussion.