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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.
Persistent link: https://www.econbiz.de/10012615706
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Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - 2020 - 1st ed. 2020.
Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality … Performances.-Higher Education and Innovation in the Non-profit Sector -- Marketing Decisions of Young Product Designers: A Study … Facebook Brand Pages in Greece -- Blockchain Applications in Tourism and Tourism Marketing: A Short Review -- Comparisons of …
Persistent link: https://www.econbiz.de/10012399308
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Storytelling mit Daten : Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben
Eckert, Hans-Wilhelm - 2021
Dieses Buch zeigt, welche Rolle Daten für Kommunikation und Marketing spielen und wie sie als wichtige Quelle für das … Marketing- und Kommunikationsexperten – aber auch interessierten Managern aus anderen Disziplinen – zahlreiche Inspirationen und … verfügt über 25 Jahre Erfahrung in der Kommunikationsbranche: als Journalist, Pressesprecher, Marketing- und Investor …
Persistent link: https://www.econbiz.de/10012496195
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Effective Cost Cutting in Asia : Practical Modern Approach for Managers and Engineers in Industry to Achieve Profit Growth
Zürl, Karl-Heinz - 2022
Chapter 1. GTEC Service, Consulting and Training -- Chapter 2. The Purchasing Manager’s Challenges in Asia -- Chapter 3. Asian Supplier Productivity Diagnosis -- Chapter 4. Supplier Development in Asia in 5 Steps -- Chapter 5. The Purchasing Organization of The Future -- Chapter 6. Cost Break...
Persistent link: https://www.econbiz.de/10013040850
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Managing Innovation in Organisations : Fostering an Entrepreneurial Approach
Ratten, Vanessa - 2022
1. Managing innovation -- 2. Types of innovation and innovation failure -- 3. Innovation ecosystems -- 4. Responsible innovation -- 5. Entrepreneurial innovation -- 6. Resilience and innovation -- 7. Green and eco-innovation -- 8. Artificial intelligence and innovation -- 9. Innovation trends.
Persistent link: https://www.econbiz.de/10013275860
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Digitalisation in Mobility Service Industry : A Survey-based Expert Analysis
Siegfried, Patrick - 2022
1. The Digitalisation in Mobility Service Industry -- 2. Mobility and Demand in the current Literature discussion -- 3. Digital Mobility Business Concepts -- 4. Methodology of the Survey Based Expert Analyses -- 5. Empirical Findings from the Survey Based Expert Analyses -- 6. Scenario and Model...
Persistent link: https://www.econbiz.de/10013287750
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Analyse, Ideate and Grow : The Role of Creativity and Entrepreneurship
Ratten, Vanessa - 2022
. Stakeholders in entrepreneurial business ventures -- 5. Entrepreneurial marketing -- 6. Sustainability initiatives in …
Persistent link: https://www.econbiz.de/10013188394
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Strategic Performance Management : Achieving Long-term Competitive Advantage through Performance Excellence
Helmold, Marc - 2022
Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...
Persistent link: https://www.econbiz.de/10013188407
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Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment
Marzi, Giacomo - 2022
Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation -- Chapter 4: A Review of Excessive Development Studies on the...
Persistent link: https://www.econbiz.de/10013192316