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Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail … -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail. …Dieses Buch zeigt dem stationären Einzelhandel einen Weg auf, wie er sich nach Corona neu erfinden kann, um gegen die …
Persistent link: https://www.econbiz.de/10012615706
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Data-driven Retailing : A Non-technical Practitioners' Guide
Kerkhove, Louis-Philippe - 2022
Part I. Pricing -- Chapter 1. The Retailer’s Pricing Challenge -- Chapter 2. Understanding Demand and Elasticity -- Chapter 3. Improving the List Price -- Chapter 4. Optimizing Markdowns and Promotions -- Part II. Inventory Management -- Chapter 5. Product (Re-)distribution and Replenishment...
Persistent link: https://www.econbiz.de/10013392540
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Die Outcome-Impact-Methode : womit man rechnen muss
Eichhorn, Peter - 2022
-- Betriebliche Kosten und Leistungen -- Der Ansatz externer Nutzen und Kosten.-Emissionen und Immissionen: Das Kausalitätsproblem … -- Nutzen und Schaden: Das Indikationsproblem -- Haupt- und Nebenwirkungen: Das Risikoproblem -- Nah- und Fernwirkungen: Das …In diesem Buch werden die Zusammenhänge von Ressourceneinsatz, Ressourcenverbrauch, Kosten und Nutzen bei der …
Persistent link: https://www.econbiz.de/10013185622
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Action and Choice : An Introduction to Economics
Block, Walter; Jankovic, Ivan - 2022
Chapter 1. What is Economics? -- Chapter 2. Exchange and Demand -- Chapter 3. Determination of Prices -- Chapter 4. Capital, Interest and Production -- Chapter 5. Prices of Factors of Production -- Chapter 6. Money and the Business Cycle -- Chapter 7. Competition and Entrepreneurship -- Chapter...
Persistent link: https://www.econbiz.de/10013447385
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris - 2022
Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...
Persistent link: https://www.econbiz.de/10013167258
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Smartphone Apps im Einzelhandel : Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen
Wohllebe, Atilla; Wolter, Nina - 2021
für den Einsatz im stationären Einzelhandel. Dieses essential bietet mit einem Überblick ausgewählter Einsatzmöglichkeiten … Einsatzmöglichkeiten. Der Inhalt Einzelhandel im Wandel Smartphone & App Markt im Überblick Nutzerpräferenzen und -typen Funktionen … Marketing-, Vertriebs- und Innovationsverantwortliche im Einzelhandel, E-Commerce und angrenzenden Branchen Die Autoren Atilla …
Persistent link: https://www.econbiz.de/10012803919
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Japanese Retail Industry After the Bubble Economy : Development of the 100-yen Shops
Rahman, Md. Arifur - 2022
Acknowledgement -- Abstract -- List of Figures -- List of Tables -- List of Abbreviations -- Chapter 1 Introduction -- Chapter 2 Key Features of Institutional Changes in Japanese Retailing Since the Bubble Period -- Chapter 3 Data and Methodology -- Chapter 4 Japanese 100-Yen Retail Chain in the...
Persistent link: https://www.econbiz.de/10013275879
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Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Fota, Anne - 2022
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...
Persistent link: https://www.econbiz.de/10013199052
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306