1: Introduction -- 2: The Quintet of M2W -- 3: Shareholders vs. Stakeholders -- 4: M2W and Globalization -- 5: M2W and Competitiveness -- 6: M2W and Government -- 7: Fair Trade as an Illustration -- 8: M2W and the Bottom of the Pyramid -- 9: M2W and the Multinational Firm -- 10: Implementing M2W...

1. Why the Three forces -- 2. Globalization -- 3. Competitiveness -- 4. Governability -- 5. The Technology Juggernaut -- 6. Supply Chains -- 7. Financial Services -- 8. Conclusion -- 9. Suggested Additional Reading from the GCG Journal