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Digitalisierung und Demografie in Deutschland und die Implikationen für das Marketing -- Den Wandel wagen: Megatrends … das Marketing: Mediennutzung verändert sich, Machtverhältnisse verschieben sich und Kommunikationskanäle werden neu … Marketing einzuleiten. Es zeigt auf, wie Sie die Chancen des demografischen und digitalen Wandels verbinden können und Ihr …
Persistent link: https://www.econbiz.de/10012402407
of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products … -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing … Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure …
Persistent link: https://www.econbiz.de/10013392539
Ageism-Concept and Origins: Liat Ayalon & Clemens Tesch-Römer -- Ageism: The Relationship between Age Stereotypes and Age Discrimination: Peggy Voss & Klaus Rothermund -- Multiple Marginalizations Based on Age: Gendered Ageism and Beyond: Clary Krekula, Pirjo Nikander, & Monika Wilińska --...
Persistent link: https://www.econbiz.de/10012693106
Introduction: Senior Entrepreneurship: From the Shadow to the Light -- Part I: Senior Entrepreneurship: Theoretical Consideration and Future Researches: A Scoping Study of Entrepreneurship Among Seniors: Overview of the Literature and Avenues for Future Research -- Context, Cognitive Functioning...
Persistent link: https://www.econbiz.de/10012398473
Chapter 1: Introduction to the Research Study -- Chapter 2: Prior Research Review and Overview of Enhanced Retirement Strategies -- Chapter 3: Research Methodology -- Chapter 4: Results: Establishing a Base -- Chapter 5: Effect of Adding HECM to the Base -- Chapter 6: Effect of Delaying Claiming...
Persistent link: https://www.econbiz.de/10012399106
1. Theoretical Framework -- 2. Research Design -- 3. Prevalence of Economic Vulnerability among Swiss Pensioners -- 4. The Self-Assessed Measure of Economic Vulnerability -- 5. The Perceived Measure of Economic Vulnerability -- 6. Discussion and Conclusion.
Persistent link: https://www.econbiz.de/10012399312
and Principal Research Fellow with the School of Economics, Finance & Marketing at RMIT University, Australia. He holds a … Professor and Deputy Dean (Research and Innovation) in the School of Economics, Finance and Marketing at RMIT University … Lecturer in Marketing in the School of Economics, Finance and Marketing at RMIT University, Australia. His research focuses on …
Persistent link: https://www.econbiz.de/10012399331
Chapter 1: Introduction -- Chapter 2: Ageing societies and technological innovation -- Chapter 3: Co-creating digital public services -- Chapter 4: Mobile Age: Co-creating digital public services with and for older citizens -- Chapter 5: Co-creation in practice I: Co-creating a digital...
Persistent link: https://www.econbiz.de/10012399745
und Entwicklung, Produktion und Marketing sowie Unternehmensberater Die Herausgeber Prof. Dr. Heike Proff, Lehrstuhl für …
Persistent link: https://www.econbiz.de/10012403179
Chapter 1. Introduction -- Part I. Employment, retirement, and income in China -- Chapter 2. Health and Employment in China -- Chapter 3. Work Skills Gap and Wage Differences between Young, Middle-aged, and Older Workers in China -- Chapter 4. The Impact of Social Insurance Contributions on...
Persistent link: https://www.econbiz.de/10012585336