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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Persistent link: https://www.econbiz.de/10013203503

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with … Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4 …. A Qualitative Inquiry into Marketing Effectiveness of the SMEs -- 5. The Key Drivers of Marketing Efficiency of the SME …

Persistent link: https://www.econbiz.de/10013386128

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector … Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … Communications Strategies for Public Transport Organisations -- Chapter 4: Positioning Public University’s Brand through Marketing …

Persistent link: https://www.econbiz.de/10013392534

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

Persistent link: https://www.econbiz.de/10013192340

The Attention Economy and How Media Works : Simple Truths for Marketers

Nelson-Field, Karen - 2020 - 1st ed. 2020.

1. State of Play -- 2. Recipe for Good Media Research -- 3. How Advertising Works (So Far) -- 4. The Evolution of Media … the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen … advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media …

Persistent link: https://www.econbiz.de/10012399188

Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube

Lenzen, Sandra - 2019

Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (Marketing) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich Marketing, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …

Persistent link: https://www.econbiz.de/10012401777

Built on value : the Huawei philosophy of finance management

Huang, Weiwei - 2019

1. Huawei's Business Goal -- 2. Huawei's Competition Strategy - A Financial Perspective -- 3. Remaining Flexible to Seize Opportunities amidst Uncertainties -- 4. Enhancing Core Competencies through Strategic Mergers and Acquisitions and Corporate Venture Capital Investment -- 5. Strengthening...

Persistent link: https://www.econbiz.de/10012398587

Scaling a Software Business : The Digitalization Journey

Fitzgerald, Brian; Stol, Klaas-Jan; Minör, Sten; … - 2017

This book is open access under a CC BY 4.0 license. Software has changed the rules of the game. The world talks about the digitalization in industry and society - how the focus has shifted from producing tangible things towards software and services. This trend started many years ago, but is now...

Persistent link: https://www.econbiz.de/10011737065

Danish Shipping in the 21st Century : Navigating Troubled Waters

Iversen, Martin; Buhl, Jesper - 2020 - 1st ed. 2020.

Spurred by global macro-economic shifts, commercial and financial turbulence, as well as technological leaps in the early years of the new millennium, the Danish shipping industry has changed dramatically since the turn of the century. This book provides a new understanding of how rapid business...

Persistent link: https://www.econbiz.de/10012399430

De-Industrialisierung der Schweiz? : Fakten, Gründe und Strategien im internationalen Vergleich

Rutzer, Christian; Weder, Rolf - 2021

Industrialisierung und De-Industrialisierung? -- TEIL I: Erklärung der Industriellen Entwicklung -- TEIL II: Wertschöpfungsketten und Digitalisierung -- TEIL III: Implikationen für Unternehmen und Staat -- Unternehmensstrategische Herausforderungen. - Wirtschaftspolitische Implikationen.

Persistent link: https://www.econbiz.de/10012585239