Was ist Situatives-Content-Marketing (SCM)? -- Warum situativer Content immer funktioniert -- Die Situative-Content-Marketing-Strategie (SCMS) für B2B und B2C -- Ziele der SCMS (Situative-Content-Marketing-Strategie) -- Das Situative-Content-Marketing-Wirkmodell im Praxiseinsatz -- Bewährte...

Ausgangslage -- Problemstellung -- Erkenntnisinteresse und Relevanz der Arbeit -- Zielstellung der Dissertation -- Aufbau der Dissertation -- Stand der Forschung -- Erfolgsfaktorenforschung -- Theoretische Ausführungen zum SCRM in kleinen und mittleren B2C-Unternehmen -- Konklusion...

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in the Future 13 -- Chapter 2. Blockchains, DLTs and the Future of Payments 15 -- Chapter 3. Consensus: Proof of Work, Proof of Stake and Structural Alternatives. Part III: The...

Dieses Open Access-Buch gibt eine Einführung in die Grundlagen der digitalen Transformation. Es werden aktuelle technologische Trends sowie Auswirkungen auf den Wettbewerb und die Geschäftsmodellentwicklung erläutert. Außerdem werden anhand empirischer Umfragen sowie Fallstudien aus der...

Do Machines Dream of Electric Workers? New frontiers in the debate on technology, structure, and strategy -- Organizing for Industry 4.0 -- Consequences in the Workplace After Industry 4.0 Adoption: A multiple case study of Italian Manufacturing Organisations -- Remote locations are not all the...

Chapter 1. Data-driven Enterprise Digital Transformation -- Chapter 2. Construct a Comprehensive Enterprise Data Governance System -- Chapter 3. Differentiated Enterprise Data Classification Management Framework -- Chapter 4. “Business Transaction”-oriented Information Architecture...

Part 1. DIGITAL INNOVATION AND VALUE CREATION -- Chapter 1. E-commerce and Globalization: A Bibliometric Review of 24 Years of Research -- Chapter 2. Drones in the Digital Transformation of Healthcare Delivery in Africa -- Chapter 3. Validating Digital Value from Digital Technology Adoption for...

Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...