Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in...

Chapter 1. Introduction -- Chapter 2. Point of Departure -- Chapter 3. Actor Specificities and the Types of Economic Organization -- Chapter 4. Transcending Borders and Institutional Dynamics -- Chapter 5. Conflating Capitalisms: Western MNCs in Latin America -- Chapter 6. The Action Situation...

1. Introduction -- 2. Institutional Uncertainty: The Hybrid Market Order in Bulgaria -- 3. Efficiency and distributional effects of the two-tracked labor market institutions in Albania -- 4. How a good governance of institutions can reduce poverty and inequality in society for supporting a...

Empirical Overview and Theoretical Perspectives -- Politics and Power in Emerging Market Multinationals -- Sustainability and Emerging Market Multinationals -- Changing Global Labor Conditions -- Regional Expansion Strategies to Europe -- Conclusions

1. An Analysis of the Trade Relationship of Sri Lanka with Singapore based on Trade Liberalization -- 2. Pattern of Carbon Dioxide Emission, Economic Growth and Energy Consumption in South-Asian Countries – An empirical Analysis -- 3. Natural Disasters and Income Inequality in South Asia: An...

Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...

Chapter 1: Business Ethics -- Chapter 2: Environmental Fraud -- Chapter 3: Improper Competitive Advantage -- Chapter 4: The Age of Green -- Chapter 5: The Automotive Industry Under Suspicion -- Chapter 6: Dieselgates – VW, FCA, Renault, and PSA -- Chapter 7: Not a “Privilege”:...

1. Introduction: Make Sense of Innovation -- 2. Build a Shared Strategic Vision of Innovation -- 3. Manage Entrepreneurial Ecosystems -- 4. Identify Attractive Innovation Opportunities -- 5. Develop a Balanced Portfolio of Business Models -- 6. Nimble Execution: Fail Fast and Win Big -- 7....

Some Challenges Encountered in Value Creation and Capture -- Part I Preparation -- Introduction to Systems Research and Systemic Reasoning -- Evolution of a Market of Free Competition: A Symbolic Approach -- Axiomatization of the Resource View: The Firm and Markets -- Evolution of Resources: An...

Einführung -- Einfluss der Digitalisierung auf die Struktur und den Wettbewerb im TV-Markt -- Kooperationen und Netzwerke auf TV-Märkten als Antwort auf veränderte Wettbewerbssituationen und als Mittel zur Erzielung von Wettbewerbsvorteilen -- Implikationen für die Entwicklung eines...