This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5 …: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap … into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has …

way and new driving force for China's innovation and growth. The book starts with the concept of digital economy and … Industry and Information Technology. Wang Hualei holds a doctorate from Peking University and is Senior Engineer of China …

1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley -- Part I. Digital Business as a … Social Networking Tool -- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong -- 3. The Key to Non …-profit Crowdfunding through Social Media; Peng Gao -- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi -- 5. The …

contributions collected in this book assess major M&A deals in the largest emerging capital markets (Brazil, Russia, India, China …

Introduction -- The Rise and Development of Non-traditional Banking Business in China -- The Impact of Income …This book provides an overview of the historical financial reforms and regulatory changes in China, highlighting the … background to and causes of changes in the income structure of China's banks. It also investigates ongoing concerns with regard …

construction of China's multi-level capital markets and plays an important role in the development of China's capital market. As …