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Analyse, Ideate and Grow : The Role of Creativity and Entrepreneurship
Ratten, Vanessa - 2022
entrepreneurship -- 7. Entrepreneurial leadership -- 8. Analysing innovation -- 9. Creativity and ideation -- 10. Entrepreneurial … required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This …
Persistent link: https://www.econbiz.de/10013188394
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Entrepreneurship as Practice : Time for More Managerial Relevance
Ratten, Vanessa (ed.) - 2022
Low-tech Industries -- Digital Transformation of the Quadruple Helix: Technological Management Interrelations for … proactive change. This edited book focuses on entrepreneurship as a practice as a management imperative. This means highlighting …
Persistent link: https://www.econbiz.de/10013365064
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Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice
Huang, Yujia; Hands, David - 2022
Management -- 3.1 Introduction -- 3.2 Design for Business: The Critical Imperative -- 3.3 Teaching Design in Design Schools -- 3 ….4 Teaching Business Management in Business Schools -- 3.5 Academia and Industry: Design Alliances -- References -- 4 … Uncertainty in Unpredictable Times -- 4.4 Organisational Change Management -- 4.5 A Designerly Approach to Organisational Change …
Persistent link: https://www.econbiz.de/10013188385
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The Handbook of Creativity & Innovation in Business : A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills
De Villiers, Rouxelle (ed.) - 2022
& Intrapreneurship -- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership -- Creativity and …
Persistent link: https://www.econbiz.de/10013334691
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Causes and Symptoms of Socio-Cultural Polarization : Role of Information and Communication Technologies
Qureshi, Israr (ed.); Bhatt, Babita (ed.); Gupta, Samrat (ed.) - 2022 - 1st ed. 2022.
Chapter 1. Introduction to the Role of Information and Communication Technologies in Polarization (Israr Qureshi, Babita Bhatt, Samrat Gupta and Amit Anand Tiwari) -- Part I: Techniques and Methods -- Chapter 2. A Schelling-opinion model based on integration of opinion formation with residential...
Persistent link: https://www.econbiz.de/10013167264
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...
Persistent link: https://www.econbiz.de/10013167270
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Technology Application in Tourism in Asia : Innovations, Theories and Practices
Hassan, Azizul (ed.) - 2022 - 1st ed. 2022.
. Smart Tourism: Foundations, Developments and Management in Asia -- 26. Mobile Technology's Role in Tourism of Asia: Patents …
Persistent link: https://www.econbiz.de/10013040828
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Measuring the Impact of Online Media on Consumers, Businesses and Society
Starosta, Kejo - 2022
Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...
Persistent link: https://www.econbiz.de/10013040835
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862