Caribbean -- 4. The EU Banana Regime -- 5. Chiquita and Its Influence on US Trade Policy -- 6. Chiquita Overwhelms the Small … Caribbean States -- 7. Impact of US Banana Policy on the Caribbean -- 8. Implications for US National Interest in the Caribbean. …This book provides a history of the WTO US-EU banana dispute through the lens of a major actor: the US …

channel -- Chapter 4. On the coordination of static and dynamic marketing channels in a duopoly with advertising -- Chapter 5 … game theory in various areas, including marketing, supply chains, energy and environmental management, and cyber defense …

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected … marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions … this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential …

by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing …This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain … evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing …

den Schwerpunkten Marketing, Handel und Vertrieb Fach- und Führungskräfte in den Bereichen Marketing-, Dienstleistungs …- und Handelsmanagement Der Autor André Schneider promovierte an der Professur für Marketing und Handelsbetriebslehre der …

-Line-Handel Die Zielgruppen Entscheidungsträger im Handel; Marketing- und Handelswissenschaftler; Studenten der … Betriebswirtschaftslehre mit dem Schwerpunkt Marketing und Handel. Der Autor Prof. Dr. Gerrit Heinemann ist Professor für …