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Case Studies on Sustainability in the Food Industry : Dealing With a Rapidly Growing Population
Idowu, Samuel O. (ed.); Schmidpeter, René (ed.) - 2022
The world's population continues to grow year after year, putting pressure on all global resources. This book provides …
Persistent link: https://www.econbiz.de/10013373471
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Global Business in Local Culture : The Impact of Embedded Multinational Enterprises
Aerni, Philipp - 2018
This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case studies of MNEs operating in low income countries. By balancing external social and environmental costs against its corresponding benefits, the book demonstrates that MNEs can have a...
Persistent link: https://www.econbiz.de/10012396984
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Non-market Strategies in International Business : How MNEs capture value through their political, social and environmental strategies
Shirodkar, Vikrant (ed.); Strange, Roger (ed.);  … - 2020 - 1st ed. 2020.
Business Studies, Journal of World Business, International Business Review, Management International Review, and Journal of …
Persistent link: https://www.econbiz.de/10012399119
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Environmental Sustainability in Emerging Markets : Consumer, Organisation and Policy Perspectives
Nguyen, Ninh (ed.); Nguyen Hoang Viet (ed.);  … - 2022
perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia …
Persistent link: https://www.econbiz.de/10013202333
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Responsible Management in Emerging Markets : A Multisectoral Focus
Adae, Eric Kwame (ed.); Kosiba, John Paul Basewe (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...
Persistent link: https://www.econbiz.de/10012655227
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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Unternehmerische Ernährungskommunikation und -verantwortung : eine konstruktivistische Betrachtung im Kontext von Nachhaltigkeit
Bartelmeß, Tina - 2020
Wirtschaftliche Ernährungskommunikationsforschung im Kontext von Nachhaltigkeit -- Zusammenhänge zwischen CSR und Ernährungsverantwortung sowie CSR- und Ernährungskommunikation -- Kommunikative Verantwortung: Kommunikation als Verantwortungsdimension -- Nachhaltigkeitsverständnisse und ihre...
Persistent link: https://www.econbiz.de/10012402812
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 … Practices in a Changing World. … development strategies needed to prepare for the challenges posed by a continuously changing world. “Companies must respond with …
Persistent link: https://www.econbiz.de/10013203503
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Code of Conduct on Transnational Corporations : Challenges and Opportunities
Rahim, Mia Mahmudur (ed.) - 2019
This book explores the challenges and opportunities presented by the formulation of a global code of conduct for transnational corporations. It assesses the current state of research on global regulations intended to enhance the social responsibility of transnational corporations, and provides a...
Persistent link: https://www.econbiz.de/10012396158
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Backaler, Joel - 2018
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much … Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C … on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The …
Persistent link: https://www.econbiz.de/10012395922