1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...

1. Determinants of Risk Management Effectiveness: Previous Research and Conclusions -- 2. Behavioral Determinants of Risk Management Effectiveness -- 3. Endogenous Determinants of Risk Management Effectiveness -- 4. Exogenous Determinants of Risk Management Effectiveness -- 5. Assessment Model...

Chapter 1: Digitization of business; Need for recombination during COVID-19 -- Chapter 2: Phases of possible recovery of digital enterprises in new normal business for Living with COVID-19 times: Opportunities for a new era in sustainable development goals -- Chapter 3: Taking steps to help the...

Introduction to Entrepreneurship in South America -- Entrepreneurship in Argentina -- Entrepreneurship in Bolivia -- Entrepreneurship in Brazil -- Entrepreneurship in Chile -- Entrepreneurship in Colombia -- Entrepreneurship in Ecuador -- Entrepreneurship in French Guiana -- Entrepreneurship in...

Overview over Formal management systems, intrinsic CSR, and the role of culture in management -- Honourable Merchants as a Role Model for Responsible Leadership. History and Perspectives -- Company Case Study 1 - To (crafts)man up: how Swiss SMEs cope with CSR in harsh times -- Company Case...

Identification of three key topics and research gaps in the literature on VBM in Mittelstand -- Framework for the evaluation of the role of VBM in Mittelstand -- Use of management tools in strategic decision-making -- Specific objectives and nuances in the overall target course -- Understanding...

Organisational Mindset of Entrepreneurship: An Overview -- Entrepreneurial Leadership and Its Impact on the Emergence of Entrepreneurial Ventures -- Too Much of a Good Thing? Employee Human Capital and the Accelerated Internationalization of Belgian Small and Medium-Sized Companies --...

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic...

1. Overview -- 2. Industrial Policy, Firm Capabilities and Kaizen -- 3. Kaizen towards Learning, Transformation, and High-Quality Growth: Insights from Outstanding Experiences -- 4. Why is Kaizen Critical for Developing Countries? Kaizen as a Social Innovation in the Era of Global Inequality --...

Employer brand and hospitality services – theoretical overview -- Motivating employees in times of industry 4.0 the suitability of classical motivation theories within the framework of industry 4.0 -- Dynamic capabilities trends a brief review of the state of the art -- Workplace bullying:...