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The Marketing of World War II in the US, 1939-1946 : A Business History of the US Government and the Media and Entertainment Industries
Greco, Albert N. - 2020 - 1st ed. 2020.
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...
Persistent link: https://www.econbiz.de/10012399497
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Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
’s Breakfast to a King’s Table: Branding and Marketing a Major Research University. …This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …
Persistent link: https://www.econbiz.de/10012596856
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Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla - 2019
Wirtschaftswissenschaften mit den Schwerpunkten Marketing und Markenmanagement Fach- und Führungskräfte aus dem Stadtmarketing Die Autorin Dr …
Persistent link: https://www.econbiz.de/10012401776
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Citymanagement : Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten
Manfrahs, Frank - 2020
Was Innenstädten den Todesstoß versetzt -- Es muss was passieren: Citymanagement als Antwort auf die Krise der Innenstädte und Ortszentren -- Vom austauschbaren Produkt zum einzigartigen Markenerlebnis: Profilbildung für Innenstädte und Ortszentren -- Ergebnisorientiert und strukturiert...
Persistent link: https://www.econbiz.de/10012402662
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Healthcare, frugal innovation, and professional voluntarism : a cost-benefit analysis
Ackers, Helen Louise; Ackers-Johnson, James; Chatwin, John - 2017
This book investigates what international placements of healthcare employees in low resource settings add to the UK workforce and the efficacy of the its national health system. The authors present empirical data collected from a volunteer deployment project in Uganda focused on reducing...
Persistent link: https://www.econbiz.de/10012654159
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Russia Business : Analyze the Economy, Understand the Society, Manage Effectively
Medinskaya, Olga (ed.); Randau, Henk R. (ed.);  … - 2021 - 1st ed. 2021.
Part I: Russia Today: Economy -- 1. Russia: A Giant in Figures -- 2. Political System and Administrative Structure -- 3. Economic Structure -- 4. Economic Clusters and Regional Policy -- 5. Transport Infrastructure -- 6. Competitiveness -- 7. Trading in Times of Sanctions and Protectionism -- 8....
Persistent link: https://www.econbiz.de/10012585272
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Das Vereinigte Königreich : Viel mehr als Boris und Brexit – Was die Briten wirklich umtreibt
Schnee, Christian - 2022
Wenn es in London regnet: Ein Vorwort -- "Non, merci beaucoup" – Immer Ärger mit Europa -- „Sie sind ja immer noch da!“ - Der Streit um die Fremden -- Nigel Farage – Volkstribun und paradox -- Sieger und Besiegte – Brexit und kein Ende -- Konstruierte Erinnerung – Wie britisch ist...
Persistent link: https://www.econbiz.de/10013256207
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Sustainable Aviation : A Management Perspective
Walls, Judith Louise (ed.); Wittmer, Andreas (ed.) - 2022
1. Sustainable Aviation – An Introduction -- 2. Technology Assessment for Sustainable Aviation -- 3. Perceptions of Flight Shame and Consumer Segments in Switzerland -- 4. Intermezzo: Considerations on the interdependence of technology, consumer behaviour change and policy interventions to...
Persistent link: https://www.econbiz.de/10012879113
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Intergenerational Wellbeing and Public Policy : An Integrated Environmental, Social, and Economic Framework
Karacaoglu, Girol; Krawczyk, Jacek B.; King, Anita - 2019
The distinctive contribution of this book is the formulation of an integrated social, environmental, and economic framework for public policy. This contribution is realised through investigations and conclusions in the following four domains: a formal stylised model that provides a platform for...
Persistent link: https://www.econbiz.de/10012397035
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Managing Domestic and International Challenges and Opportunities in Post-conflict Development : Lessons from Sri Lanka
Weerakoon, Dushni (ed.); Jayasuriya, Sisira (ed.) - 2019
Chapter 1: Challenges and Opportunities of Sri Lanka’s Post Conflict Economic Development – Overview -- Part I: Policies, regulations, and governance for smart growth -- Chapter 2: Incentives, efficiency and competitiveness for balanced growth -- Chapter 3: Governance, institutions, and...
Persistent link: https://www.econbiz.de/10012398453