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1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...
Persistent link: https://www.econbiz.de/10012596857
Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...
Persistent link: https://www.econbiz.de/10012814673
1. Introduction -- 2. Discovering passion through entrepreneurial stories: emerging features from a content analysis -- 3. The role of passion(s) in entrepreneurial team evolution -- 4. Beyond “entrepreneurial passion”: Are there other deeper forms of passion driving entrepreneurs -- 5....
Persistent link: https://www.econbiz.de/10012399644