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It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than …. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as … the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has …
Persistent link: https://www.econbiz.de/10013275873
studies conducted in China, Indonesia, Singapore, and Australia, this book will equip readers with a set of strategic and …How do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership … in Asia. Using a range of methodologies from in-depth interviews, field surveys, and computer simulation, the studies …
Persistent link: https://www.econbiz.de/10012396149
Geschichte und Highlights von Social Media -- Definitorische Grundlagen und Mechanismen von Social Media -- Entwicklung eines systematischen Social-Media-Management-Ansatzes – Der Social-Media-Zyklus im Überblick -- Die 10 Schritte des Social-Media-Zyklus im Detail: zuhören, definieren,...
Persistent link: https://www.econbiz.de/10013192332
1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...
Persistent link: https://www.econbiz.de/10013192362
Das Buch bietet mit dem Social-Media-Zyklus einen systematischen Ansatz zum strategischen Management von Social Media. Es illustriert die Vorgehensweise praxisnah mit vielen Beispielen und Checklisten. Unternehmen können anhand des Social-Media-Zyklus Schritt für Schritt die strategische...
Persistent link: https://www.econbiz.de/10012401809
Charakterisierung von B2B-Märkten -- Instrumente des Online-Marketings.-Social-Media-Marketing -- Mobile Anwendungen des Online-Marketings -- Trends im Online-Marketing -- Rechtliche Rahmenbedingungen des Online-Marketings.
Persistent link: https://www.econbiz.de/10012402725
Trends im Recruiting -- So zünden Sie mit XING Ihren Recruiting-Turbo!.-Social Recruiting Erfolg mit LinkedIn – von Zero to Hero! -- Wie Sie Facebook richtig verankern. Karriere-Blog als Element im Social-Media-Mix -- Warum Sie auf Twitter im Recruiting nicht verzichten dürfen -- Social...
Persistent link: https://www.econbiz.de/10012403196
Technologies in e-Tourism -- Methods -- Individual & Groups -- Organization & Enterprise -- Network & Market -- Policy … information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific … further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in …
Persistent link: https://www.econbiz.de/10013361760
Review -- 2. Technology Application in Tourism in Asia -- 3. Technology Application in Tourism in Asia: Comprehensive Science … Asia -- 6. Emerging Technologies in Tourism for a Better Experience: The Case of Dubai -- 7. Technology Application in the … Tourism and Hospitality Industry of the Middle East Asia -- 8. The Role of Mobile Applications in Jordanian Hospitality …
Persistent link: https://www.econbiz.de/10013040828
Chapter One: China’s Belt and Road Initiative: Introduction and Overview -- Chapter Two: Proliferating Major Power … Asian Opinion Leaders -- Chapter Five: BRI and Southeast Asia -- Chapter Six: BRI and South Asia -- Chapter Seven: BRI and … Central Asia -- Chapter Eight: Policy Recommendations. …
Persistent link: https://www.econbiz.de/10012399613