1. The Global Sports Sector in Context -- 2. Sport and Its Role and Contribution to Society and Economic Development -- 3. Sports Governance -- 4. Understanding Fans and Their Consumption of Sport -- 5. Sports Distribution and Media Rights -- 6. Formulating and Implementing Sports Marketing...

Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.

1 Einleitung -- 2 Theorie -- 3 Forschungsdesign -- 4 Themenlandkarte zum Sportsponsoring-Management -- 5 Typologie zur Aktivierung im Sportsponsoring -- 6 Gestaltungsoptionen zur Aktivierung im Sportsponsoring -- 7 Projektrealisierungen zur Aktivierung im Sportsponsoring -- 8 Diskussion.

Sportmarketing im Zentrum verschiedener Märkte -- Grundlagen des Sportmarketing -- Leistungsaspekte im Sportmarketing -- Preise und Verträge im Sportmarketing -- Kommunikationsthemen im Sportmarketing -- Vertriebswege im Sportmarketing -- Perspektiven des Sports – Chancen und Risiken im...

Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports -- E-Sport in Deutschland: Eine Betrachtung aus Perspektive des game – Verband der deutschen Games-Branche e. V. -- (E-)Sport im rechtlichen Sinne und privatrechtliche...

1. Introduction: Sport Technology and Innovation -- 2. Sport Technology Effectiveness -- 3. Usage of Sport Technology -- 4. Technology Commercialization -- 5. Social Entrepreneurship in Sport -- 6. Communities of Practice -- 7. Ideation -- 8. Conclusion: Future Trends and Directions in Sport...

1. Servant Leadership in Athletics: Antecedents, Applications, and Outcomes. A Positive Psychology Perspective -- 2. Servant Leadership: An Introduction -- 3. Servant Leadership: Philosopher’s Perspective -- 4. Servant Leadership: Research -- 5. Servant Leadership and Athletics -- 6. Positive...

This Palgrave Pivot surveys facts and cases exhibiting and exemplifying corruption in sport. The standard economic theory (economics of crime, game theory) is introduced alongside the economic methods (sanctions, etc.) which are currently derived from it to combat corrupt sport and their...

1. A roadmap to economic violations of sport rules and the law -- 2. Sport manipulations: breaching the sport rules to gain advantage -- 3. Economic dysfunctions of sport: violating managerial rules and the law -- 4. Economic distortions: infringing human rights in sport -- 5. Conclusion

Entrepreneurship in Sport Policy: A New Approach -- Social Entrepreneurship and Corporate Social Responsibility in Team Sport Clubs: Two Cases from Sweden and Finland -- “It pays to play”: The emergence of Innovative Planning, Occupational Devotion and Lifestyle Entrepreneurship in...