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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Customer Engagement in Theory and Practice : A Marketing Management Perspective
Żyminkowska, Katarzyna - 2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...
Persistent link: https://www.econbiz.de/10012396173
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Kundenwertzentriertes Management : Value-to-Value – Pricing – Big Data – Controlling
Krämer, Andreas; Burgartz, Thomas - 2022
Verständnis für Big Data -- Die Eckpunkte für das Kundenwert-zentrierte Management -- Kernfunktion Kundennutzen -- Kernfunktion … Zusammenführung der Wertperspektiven -- Kundenwert-zentrierte Unternehmensführung: Preis-Nutzen-Perspektive. - Preis …-Kosten-Perspektive -- Kosten-Nutzen- Perspektive -- Der Weg zur Kundenwert-zentrierten Unternehmensführung -- Ausblick: Die Herausforderung -- Was …
Persistent link: https://www.econbiz.de/10013199030
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Which Customers Pay? : Predicting Value Pre and Post Sales
Beirau, David - 2020 - 1st ed. 2020
Customer Relationship Management -- Organizational Buying -- Relationship Value -- Reasoning of Customers to Provide Value -- Study 1: Opportunity Management -- Study 2: Value Management -- Limitations and Managerial Implications
Persistent link: https://www.econbiz.de/10012398888
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Value in Business : A Holistic, Systems-based Approach to Creating and Achieving Value
Forrest, Jeffrey Yi-Lin; Liu, Yong - 2022 - 1st ed. 2022.
Some Challenges Encountered in Value Creation and Capture -- Part I Preparation -- Introduction to Systems Research and Systemic Reasoning -- Evolution of a Market of Free Competition: A Symbolic Approach -- Axiomatization of the Resource View: The Firm and Markets -- Evolution of Resources: An...
Persistent link: https://www.econbiz.de/10012814619
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Zukunft der Gesundheitsversorgung : Vorschläge und Konzepte aus Perspektive der stationären Leistungserbringer
Simon, Benedikt (ed.); Krämer, Nicolas (ed.) - 2021
1 Einleitung -- 2 Disruption oder ein „Weiter so“? – Wo stehen wir in 2030? -- 3 Patienten in den Mittelpunkt stellen und Potenziale nutzen -- 4 Kundenorientiert, digital und agil! Gesundheitsversorgung 2030 -- 5 Integrierte Versorgungsmodelle neu gedacht -- 6 Wertschöpfung mittels...
Persistent link: https://www.econbiz.de/10012585267
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Managing Sustainable Business Relationships in a Post Covid-19 Era : Towards a Dodecahedron Shaped Stakeholder Model
Pereira, Vijay; Temouri, Yama; Vaz, Daicy - 2022
Chapter 1. Introduction -- Chapter 2. Philosophical questions and aspects pertaining to businesses relationships -- Chapter 3. Business relationships between Businesses and Businesses and Customer -- Chapter 4. Business relationships between Government (through their intervention) and Businesses...
Persistent link: https://www.econbiz.de/10013174057
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Dependence in buyer-supplier relationships
Mandt, Tobias - 2018
1. Introduction -- 2. Dependence in Buyer-Supplier Relationships – Present State and Future Perspectives -- 3. The Emergence of Dependence and Lock-in Effects in Buyer–Supplier Relationships – A Buyer Perspective -- 4. Managing Distinct Buyer–Supplier Dependencies – A Typological...
Persistent link: https://www.econbiz.de/10012398374
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris - 2022
Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...
Persistent link: https://www.econbiz.de/10013167258
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Innovatives Lieferantenmanagement : Wertschöpfung in globalen Lieferketten
Helmold, Marc - 2021
Transformation und kultureller Wandel zum innovativen Lieferantenmanagement -- Lieferantenmanagement als Teil der … Beispiele, wie ein erfolgreiches Lieferantenmanagement funktionieren und agieren muss. Der Inhalt Transformation und kultureller … Wandel zum innovativen Lieferantenmanagement Lieferantenmanagement als Teil der Unternehmensstrategie Phasen, Organisation …
Persistent link: https://www.econbiz.de/10012496193