1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with … Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4 …. A Qualitative Inquiry into Marketing Effectiveness of the SMEs -- 5. The Key Drivers of Marketing Efficiency of the SME …

Sustainable excellence and continuous improvement approaches in SMEs -- Sustainable excellence and continuous … improvement approaches in SMEs -- Achieving environmental excellence through Lean and green in SMEs -- Lean six sigma and … SMEs -- Social sustainability in SMEs: the role of lean, lean six sigma and smart Manufacturing -- How to measure progress …

-sized Firms -- 3. Crisis: A Philosophical Insight -- 4. Managing crisis in SMEs -- 5. Crisis management and leadership: A search … for competencies in SMEs -- 6. Crisis management from the perspective of sustainable supply chains -- 7. Different crises … in family SMEs and how to prepare for them -- 8. Crisis management in the Public Sector in Times of COVID-19 – Insights …

SMEs: A Literature Review and Research Agenda -- Internationalising HRM Framework for SMEs: Transcending High …This book focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs …, international entrepreneurial ecosystems, innovation, international market entry decisions, family SMEs, international human …

Section I: Implementing Industry 4.0 for Smart Manufacturing in SMEs -- 1. Status of the Implementation of Industry 4 ….0 in SMEs and Framework for Smart Manufacturing -- 2. Computational Intelligence in the Context of Industry 4.0 -- 3. AI … Logistics in SMEs -- 5. Investigation of the Potential to Use Real-Time Data in Production Planning and Control of MTO …