1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...

Part I -- Chapter 1: Introduction -- Chapter 2: Trade and Time Zones – What We Know -- Part II : The Time and The Pattern of Trade -- Chapter 3: Time Zone Differences and Comparative Advantage in Ricardian Model -- Chapter 4: Time Zone Differences and Trade in Heckscher-Ohlin Setup -- Chapter...

Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges additionally highlight the need to explain and assess the...

Today, nutrition is mainly discussed under nutritional, medical-health or ideological aspects (e.g. vegetarianism, veganism, etc.). Although the food industry represents one of the most important markets, questions of food production, agriculture, food trade and biodiversity are mostly discussed...

1. Historical context: First Globalization, British Empire, effects on the colonies, Industrial revolution in Britain, Deindustrialization in Bengal, slave trade -- 2. New Globalization starts with the abolition of the Soviet Union in 1991. WTO in 1995, impacts on Yugoslavia, Brazil, India....

Ein Blick auf die Welt -- Konfrontation statt Kooperation in der Welt vor Covid-19: Vom Systemwettbewerb zum Systemkonflikt -- Ökonomische Einordnungen zu Covid-19: Globalisierung im Lockdown -- Transformation im Systemkonflikt: Die Stunde der Hierarchien -- Perspektiven der Globalisierung:...

Vorwort -- 1. Trojanische Verhältnisse?- 2. Seidenstraße - Chance oder Risiko für Europa?- 3. Wer das 21. Jahrhundert verstehen will, muss China verstehen -- 4. China Forum Tübingen – Ein Modellprojekt zur China-Kompetenz -- 5. Wirklichkeit und Illusion -- 6. The Geographical...