1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8....

Part I: Climate Change challenge, CSR, ESG issues: the state of the art -- Chapter 1: Introduction -- Chapater 2: Self-consciousness and awareness as adaptation enablers -- Chapter 3: Climate change challenges and the policy makers initial response -- Chapter 4: SRI, ESG and Value of...

Chapter 1. Introduction -- Part I. Modigliani–Miller Theory in Corporate Finance -- Chapter 2. Capital Structure: Modigliani–Miller Theory -- Chapter 3. Modern Theory of Capital Cost and Capital Structure: Brusov–Filatova–Orekhova Theory (BFO Theory) -- Chapter 4. Optimal Capital...

This monograph is devoted to a modern theory of capital cost and capital structure created by this book’s authors, called the Brusov-Filatova-Orekhova (BFO) theory, and its application to the real economy. BFO theory promises to replace the traditional theory of capital cost and capital...

Grundlagen der Investitionsrechnung -- Investitionsrechnung in der Praxis - Die große Fallstudie Teil I -- Berechnung der Kapitalkosten -- Die Investitionsergebnisse in der Gewinn- und Verlustrechnung -- Auslandsinvestitionen und Vergleiche mit Investitionen im Inland -- Kriterien für gute...

Chapter 1: Introduction -- Chapter 2: Development of MSMEs and Their Main Constraints -- Chapter 3: Internationalization -- Chapter 4: Women Entrepreneurs -- Chapter 5: MSMEs in Times of Economic Crisis Chapter 6: Development of Financial Technology with Reference to Peer-to-Peer (P2P) Lending...

Chapter 1. Introduction -- Chapter 2. Philosophical questions and aspects pertaining to businesses relationships -- Chapter 3. Business relationships between Businesses and Businesses and Customer -- Chapter 4. Business relationships between Government (through their intervention) and Businesses...

1. Introduction -- 2. Development and Dualism -- 3. Agglomeration, Institutions, and Social Capital: Main Concepts & Methodologies -- 4. Mitigating Dualism and Exploiting the Interplay of Policy-Social Capital -- 5. Summary.

The main focus of this book is innovation for developing countries: what is the innovation for, what are the current conditions of the innovation, and how to effectively innovate in developing economies. It contains the latest insights and analyses of innovation based on intensive interviews as...

Chapter 1: Status and Role of NBFCs -- Chapter 2: Growth and Development of NBFCs -- Chapter 3: Regulatory Developments and Prudential Norms -- Chapter 4: Acceptability of NBFCs to the Public -- Chapter 5: Demand for NBFCs’ Credit -- Chapter 6: Risk Management in NBFCs -- Chapter 7: Financial...