Kerkhove, Louis-Philippe - 2022
innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed …Part I. Pricing -- Chapter 1. The Retailer’s Pricing Challenge -- Chapter 2. Understanding Demand and Elasticity … -- Chapter 3. Improving the List Price -- Chapter 4. Optimizing Markdowns and Promotions -- Part II. Inventory Management …