Das Buch zeigt anwendungsnah, warum Digital Personal Branding ein unerlässliches Werkzeug für die Karriere ist und warum auch Unternehmen die Digital Personal Brand ihrer Mitarbeiter fördern sollten. Die Autorin erklärt entlang einer Personal-Branding-Roadmap, wie man seine Positionierung...

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the...

This Palgrave Pivot uses modeling from microeconomic theory and industrial organization to demonstrate how consumers and producers have responded to major changes in the music industry. Byun examines the important role of technology in changing its structure, particularly as new methods of...

Part I. Economic, cultural and social identity -- Chapter 1. Introduction. Music, from intangible cultural heritage to the music industry -- Chapter 2. The impact of the music industry in Europe and the business models involved in its value chain -- Chapter 3. The role of public policies in...

This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music...

Preface -- Chapter 1 Creativity and Innovation in the Media and Cultural Industries: Setting an Agenda for Social and Human Sciences -- Chapter 2 Creative Activity under Attention Scarcity -- Chapter 3. "Outsourcing Taste: Are Algorithms Doing all the Work? -- Chapter 4 Embodied Social...

Management, Participation and Entrepreneurship in the Cultural and Creative Sector: An Introduction -- Part I: Cultural Heritage and Museums -- Financing Museums: Towards Alternative Solutions? Evidence from Italy -- Valuing Universities’ Heritage Assets in Light of the Third Mission of...

Vorwort -- Begriff der Creative Industries -- Besonderheiten der Creative Industries im Lichte des digital shift -- Management in der digitalisierten Kultur- und Kreativwirtschaft -- Finanzierungsstrategien -- Rechtliche Fragen. Vertragsstrukturen in der Kultur- und Kreativwirtschaft.

Grundlagen, Einordnung und Begriffe der digitalen Kommunikation -- Strategien, Modelle, Techniken und ihre Implementierung im Kultursektor -- Netzwerke, Plattformen und Communitys für die Kulturkommunikation -- Sendungsorientierte und interaktionsorientierte Kulturkommunikation --...

Chapter 1-Creative economy, degrowth and limitation -- Chapter 2-Towards a new paradigm of the creative city or the same devil in disguise? culture-led urban (re)development and sustainability -- Chapter 3-Creative industries and the crisis of social reproduction -- Chapter 4-Re-thinking the...