tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

Influencer Marketing - eine Bestandsaufnahme -- Wie sieht das Marketing im Influencer Zeitalter aus …? -- Markenstrategischer Fit im Influencer Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit -- Influencer Marketing ist … Marketing -- Fallbeispiele: Influencer-Marketing-Cases aus 12 Branchen -- Prozesse, Technologie & Daten - Wie können …

behavior -- 9 digital marketing in luxury fashion - from crisis to strength -- 10 The effect of social ewom on consumers … marketing impact of digitalization. …-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved …

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in … June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and … behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce …

National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … specifically addresses the needs of researchers and students of advanced marketing courses. …

Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The …This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and … changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and …

Inhalt Konzeptionelle und theoretische Grundlagen Studie 1: Geplantes vs. tatsächliches Konsumentenverhalten auf YouTube … Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (Marketing) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich Marketing, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

This book examines the extent to which social media marketing influences the customer-based brand equity of higher … their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building … attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to …