1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Chapter 1. Competition in the Postal and Delivery Markets in Europe -- Chapter 2. The Game Theory of Cartels in the Postal Industry -- Chapter 3. When a price cost test is unnecessary for assessing pricing abuses - the Royal Mail case -- Chapter 4. Data and the regulation of e-commerce: data...

1. Sustainable Aviation – An Introduction -- 2. Technology Assessment for Sustainable Aviation -- 3. Perceptions of Flight Shame and Consumer Segments in Switzerland -- 4. Intermezzo: Considerations on the interdependence of technology, consumer behaviour change and policy interventions to...

The book deals with the subsidies of air transport. It shows which subsidies are used to promote air transport and how the subsidies influence the various segments of air transport. The types of subsidies dealt with correspond to the OECD's delimitation. In addition to tax breaks and transfers,...

Chapter 1. Introduction -- Chapter 2. Are Current Policies on Track to Eliminate Poverty? -- Chapter 3. How Mainstream Economics Works -- Chapter 4. Basic Principles to Understand Macroeconomics -- Chapter 5. Markets Alone Make No Development -- Chapter 6. Developing Countries in Global...

Chapter 1: Introduction -- Chapter 2: An Agricultural Household Model with Tariffs -- Chapter 3: Data and Estimation -- Chapter 4: Income Gains and Inequality Costs -- Chapter 5: The Trade-Off -- Chapter 6: Alternative Models -- Chapter 7: HIT: Household Impacts of Trade -- Chapter 8:...

Chapter 1. Introduction -- Chapter 2. Cognitive Dissonance Theory and Policy Towards the Corona Epidemic in Developing Countries -- Chapter 3. Digital Divide Reversal: Evidence, Explanations and Implications -- Chapter 4. Why is India so Dominant in the Demand for New Smart Feature Phones that...