Narrow search
Showing 1 - 10 of 285
Cover Image
Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail … -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail. …Dieses Buch zeigt dem stationären Einzelhandel einen Weg auf, wie er sich nach Corona neu erfinden kann, um gegen die …
Persistent link: https://www.econbiz.de/10012615706
Cover Image
Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Fota, Anne - 2022
Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management … represent an important basis for marketing and consumer research to support a better understanding of the behavioral …
Persistent link: https://www.econbiz.de/10013199052
Cover Image
Ecommerce Reimagined : Retail and Ecommerce in China
Gai, Sharon - 2022
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from...
Persistent link: https://www.econbiz.de/10013170806
Cover Image
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … specifically addresses the needs of researchers and students of advanced marketing courses. …
Persistent link: https://www.econbiz.de/10013203512
Cover Image
Verkauf über Vermittlungsplattformen : eine empirische Untersuchung von Erfolgsfaktoren
Lehmann, Nina - 2019
und Studierende in den Fachbereichen Marketing und Unternehmensführung • Praktikerinnen und Praktiker in den Bereichen … Marketing und Vertrieb Die Autorin Dr. Nina Lehmann promovierte bei Univ.-Prof. Dr. Rainer Olbrich am Lehrstuhl für … Betriebswirtschaftslehre, insbesondere Marketing, an der FernUniversität in Hagen …
Persistent link: https://www.econbiz.de/10012402367
Cover Image
Equity Index Construction and Research on Wealth Gap
Zhu, Xiaohuang; Lin, Song - 2019 - 1st ed. 2019
1. Introduction -- 2. Analysis of Turning Points in Equality and Wealth Gaps -- 3. Wealth Gap Index Construction and … Index and Economic Growth -- 6. Wealth Gap and Social Development -- 7. Conclusions from Mongoose Social Equality Index and …This book constructs a Chinese Social Equality Index–the Mongoose Social Equality Index–with the wealth gap index as …
Persistent link: https://www.econbiz.de/10012398810
Cover Image
Die Performance deutscher Staatsanleihen : Konstruktion eines historischen Rentenindex ab Ultimo 1870 bis Ultimo 1959
Fast, Waldemar - 2019
In diesem Buch wird die langfristige historische Entwicklung deutscher längstlaufender Staatsanleihen im Zeitraum 1870 bis 1959 untersucht. Durch Verknüpfung der ermittelten Performance mit der bereits existierenden Zeitreihe gleicher Konzeption sowie der anschließenden Fortentwicklung bis...
Persistent link: https://www.econbiz.de/10012401861
Cover Image
Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
Cover Image
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6 … develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites … for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by …
Persistent link: https://www.econbiz.de/10012814777
Cover Image
Advances in Digital Marketing and eCommerce : First International Conference, 2020
Martínez-López, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona …, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology … and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social …
Persistent link: https://www.econbiz.de/10012399439