Sharing-Economy-Netzwerke sind spezielle Managementobjekte, deren Komplexität eine eingehende Untersuchung ihrer Funktionsweise und Grundprobleme erfordert. Maximilian Lukesch entwickelt für das Beispiel eines Online-Mitfahrdiensts ein umfangreiches Managementkonzept, das die Steuerung seiner...

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand...

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

Part I: Traditional Self-Employed Artisans, Home-Made Goods and Markets -- Ground Loom Weaving Among Negev Bedouin Women -- Artisans in Ethiopia -- Craft Artisans in Namibia’s Okavango Tribe -- Artisan Enterprise in the Rural Economy: Drystone Walling in North Yorkshire -- Traditional Food and...

1. Thirty Years of Research on Application of Technology in Tourism and Hospitality Industry: A Systematic Literature Review -- 2. Technology Application in Tourism in Asia -- 3. Technology Application in Tourism in Asia: Comprehensive Science Mapping Analysis -- 4. Technological Innovations in...

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...