Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

Part 1: The University mission before, during and after COVID -- Part 2: An overview of pre-pandemic higher education systems, challenges and opportunities in the UK, Sweden and Australia -- Chapter 1: Higher education in the United Kingdom -- Chapter 2: Higher education in Sweden: unitary and...

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...

Dieses essential ist ein praxisorientierter Leitfaden für die Planung und Umsetzung von Messebeteiligungen wissenschaftlicher Einrichtungen und Hochschulen. Beantwortet werden die zentralen Fragen im Rahmen von Messebeteiligungen: Welche Messe ist die richtige? Wie definieren wir die...

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Introduction: Business Education in Times of Disruption and Resilience -- Values and Purpose: Rethinking Executive Education for the Virtual World -- Megatrends Impacting Higher Education After the Pandemic -- The Enlightened Manager: Management and the Humanities -- Business Schools as...

Chapter 1 Introduction -- Part I Women’s Family Responsibilities and Employment in China -- Chapter 2 Market Wage, Child Care, and the Employment of Married Women in China -- Chapter 3 Parent Care and Middle-aged Women’s Employment -- Part II The Gender Gap in China’s Labor Market and...