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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … to Customer Emotions during Uncertainties – Kelebogile Makhafola and Thomas Anning-Dorson -- 6. Perception of Integrated … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A …
Persistent link: https://www.econbiz.de/10012814697
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Sector Communication Ethics and Recommendations -- Chapter 9: Public Sector Communication Ethics In Africa -- Chapter 10 …: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector. … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …
Persistent link: https://www.econbiz.de/10013392534
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Megatrends in International Business : Examining the Influence of Trends on Doing Business Internationally
Batas, Spiros (ed.); Kuivalainen, Olli (ed.);  … - AIB-UKI Conference <47., 2021, Online> - 2022
Part I Introduction to Megatrends -- Megatrends in International Business: An Introduction to the Theme -- Megatrends and International Business -- Part II Entrepreneurship Trends -- Trends in International Entrepreneurship -- IGOs and Entrepreneurship: Understanding the Impact of Policy...
Persistent link: https://www.econbiz.de/10013170819
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International business and security : geostrategy in perspective
Kim, Jiye; Raswant, Arpit - 2022
Chapter: International Business and Security – Geostrategic Perspective -- Chapter: International Business and Security Focus – Emerging Economies in the Indo-Pacific -- Chapter: International Business and Security Nexus – China -- Chapter: International Business and Security Nexus –...
Persistent link: https://www.econbiz.de/10013386121
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Becoming an International Manager : Identity Work by Managerial International Assignees from Emerging Markets
Koleša, Iris - 2021 - 1st ed. 2021.
1. Introduction -- Part I: Emerging Market Context as Reflected in Business -- 2. Emerging Market Firms’ Competitive Advantages and Internationalisation Patterns -- 3. Human Resources Management in Emerging Markets and by Emerging Market Firms -- Part II: International Assignments in Emerging...
Persistent link: https://www.econbiz.de/10012793282
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International Business and Emerging Economy Firms : Volume I: Universal Issues and the Chinese Perspective
Marinov, Marin A. (ed.); Marinova, Svetla T. (ed.);  … - 2020 - 1st ed. 2020
1. International Business and Emerging Economy Firms: Present Characteristics and Future Trends; Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo and Tiina Leposky -- Part I. Universal Issues Concerning Emerging Economy Firms -- 2. Multinational Enterprise and Inclusive Innovation at the...
Persistent link: https://www.econbiz.de/10012398857
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Emerging Market Multinationals and Europe : Challenges and Strategies
Breinbauer, Andreas (ed.); Brennan, Louis (ed.);  … - 2019 - 1st ed. 2019
Empirical Overview and Theoretical Perspectives -- Politics and Power in Emerging Market Multinationals -- Sustainability and Emerging Market Multinationals -- Changing Global Labor Conditions -- Regional Expansion Strategies to Europe -- Conclusions
Persistent link: https://www.econbiz.de/10012398990
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International Business and Emerging Economy Firms : Volume II: European and African Perspectives
Larimo, Jorma A. (ed.); Marinov, Marin A. (ed.);  … - 2020 - 1st ed. 2020
1. International Business and Emerging Economy Firms: The Contexts of Central and Eastern Europe and Africa; Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky and Marin A. Marinov. Part I. European Perspectives on the Internationalization of Emerging Economy Firms -- 2. The Role of Responsible...
Persistent link: https://www.econbiz.de/10012399026
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Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
Systems and Communication Technologies -- Chapter 12: Social Media Research In and Of India: A Snapshot -- Chapter 13 … these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and …
Persistent link: https://www.econbiz.de/10013256189
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The Restructuring of Global Value Chains : Upgrading Theories and Practices of Chinese Enterprises
Mao, Yunshi - 2022
INTRODUCTION—RETHINKING THE GLOBAL VALUE CHAIN THEORY -- Chapter 1. Understanding the Background of the Upgrading of Chinese Enterprises -- Chapter 2. Literature Research into Enterprise Upgrading -- Chapter 3. Case Study of Enterprise Upgrading -- Chapter 4. Empirical Study on Overall...
Persistent link: https://www.econbiz.de/10013203488