The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market …

Entrepreneurship, the role of social capital in internationalization of high technology firms and family firm internationalization. His …

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A … New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What … Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural …

behavior -- 9 digital marketing in luxury fashion - from crisis to strength -- 10 The effect of social ewom on consumers …-generated content -- 12 Building a sustainable brand image in luxury fashion companies -- 13 Becoming digital: the need to redesign … competences and skills in the fashion industry -- 14 Luxury fashion in the chinese marketplace and the new online channels: an …

1. Introduction -- 2. Fashion Sector Outsourcing to African Countries: Taking Advantage of Low-Cost Labor? -- 3 …. Sustainability in Global Value Chain Management: The Source of Competitive Advantage in the Fashion Sector -- 4. The Fashion Industry … in Africa: A Global Vision of the Sector -- 5. Women entrepreneurship in African Fashion Industry: A review of their …

internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5 … internationalization of luxury fashion SMEs after a path of dimensional growth -- Chapter 7: Internationalization and business models of …Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of …

renders the concept of firm-level globalization as a special but not the general case. Christoph Czychon dedicates specific …

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when … entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization … internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to …