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Introduction: Knowledge Management, Arts and Humanities: Setting the Scene -- Arts and Humanities in Knowledge Management: Clay Workshop as a Method for Recognising and Creating Individual Knowledge -- Understanding and Fostering Collective Ideation: An Improvisation-based Method -- What Can...
Persistent link: https://www.econbiz.de/10012398570
This book is open access under a CC BY 4.0 license. Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of...
Persistent link: https://www.econbiz.de/10012396068
, welche Rolle Kommunikation für den Erfolg von IT-Projekten spielt, beschreibt die Grundlagen von interner und externer IT-Kommunikation …-Governance Kampagnenkommunikation Information Security Awareness End-User-Kommunikation Auswirkungen der Digitalisierung auf die IT-Kommunikation … Identifikation und Produktverständnis Kommunikation in Technologieunternehmen Markenidentität und Markenkommunikation Die …
Persistent link: https://www.econbiz.de/10012401830
Chapter 1: The socio-economic impact of cultural heritage: setting the scene -- Part 1: From cultural heritage to local development: the role of tourism -- Chapter 2: Cultural heritage, tourism and economic development in the existing literature and beyond -- Chapter 3: From cultural heritage to...
Persistent link: https://www.econbiz.de/10012819085
Spatial Analysis of Cultural Resources and their Contribution to the Sustainable Tourism Development of Greece -- Exploring Stakeholders' Perspectives on Hotel Design -- Tourists’ Willingness to pay for Environmental and Sociocultural Sustainability in Destinations: Underlying Factors and the...
Persistent link: https://www.econbiz.de/10013188400
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing...
Persistent link: https://www.econbiz.de/10012396023
Introduction -- Chapter 1. Diversity and country performance -- Chapter 2. Regional opportunities in southern Europe -- Chapter 3. Landscape and Heritage in southern Europe -- Chapter 4. Analytical tools from a socioeconomic point of view -- Chapter 5. Mapping Behavioral patterns -- Chapter 6....
Persistent link: https://www.econbiz.de/10012399853
Introduction -- Prospects for Island Studies -- Island as Safe Havens: Thinking about Security and Safety o Gåhan/Guam -- Island Studies & US Militarism of the Pacific -- Island Studies in the Academy: The State of This Interdisciplinary Field -- The Perspective of Cultural Heritage/Cultural...
Persistent link: https://www.econbiz.de/10012399957
Part I. Economic, cultural and social identity -- Chapter 1. Introduction. Music, from intangible cultural heritage to the music industry -- Chapter 2. The impact of the music industry in Europe and the business models involved in its value chain -- Chapter 3. The role of public policies in...
Persistent link: https://www.econbiz.de/10012615804
Die dritte Auflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum … Wissenschaftler, wie man Kommunikation managen und Erfolgspotenziale aufbauen kann. Das Handbuch verbindet betriebswirtschaftliches … Managementtools, Influencer- und CEO-Kommunikation, dem Alignment von Unternehmens- und Kommunikationszielen sowie den Merkmalen …
Persistent link: https://www.econbiz.de/10013040833